Instagram is one of the most popular social media apps and it allows users to share photos and videos with their friends, contacts, and followers. You can follow other Instagram users or creators and over the years, Instagram has become a popular advertising platform as well. It allows users to share photographs, videos, and reels with their friends, followers, and contacts.
It has various features like hashtags, photographic features, videos, IGTV, reels, and many more. In June 2012, Instagram introduced the "Explore" tab, which displays popular photos, locations, and searches. It got updated with videos from concerts, sports, games, and other live events, followed by additional Instagram stories. The explore tab promoted public stories content from nearby places. Instagram is one of the most popular social media apps that allows users to share photos and videos. Its explore page enables users to view content from various categories like food, art, recent events, holiday destinations or interior inspiration and all this from all around the world.
However, in this article, we will talk about how to reset your explore page on the Instagram app. Facebook-owned photo sharing app Instagram has been one of the most popular social media platforms over the years, thanks to its addition of new features like Reels and others. It also gives an option for users to share creative content and follow favourite celebrities.
This area of the social platform is located just under the search bar and allows Instagram users to discover new posts and accounts they may like based on their previous Instagram activities. This means it will look different for every user, as it's based on what posts you've liked, and the photos which have been liked by people whose content you've liked. Yes, this does sound a bit of a mouthful, but essentially Explore is like a mini network of users and accounts who are posting photos and content relevant to you.
The algorithm and any user should easily understand what the topic of your post is, what it is about, and who its target audience is. It minimizes your chances to get on Explore, and the social network can impose sanctions against you. Finding the best time to post your content on IG will amplify your posts in people's Instagram Search results. However, this is going to differ for the business profile of various brands. So, take some time to look through your Instagram analytics to see when your audience is online. Not only will it make it easier for your followers to see your content, but you'll help yourself be shown on the Explore page, too.
The Instagram Explore page is the network's source for real-time content curation. Appearing on the same page as the search function, it presents different posts for every user from accounts they don't yet follow based on their past likes and interests. When users engage with your posts, your content has a better chance of showing up in the Explore Page of their followers, creating a chain-reaction of brand reach.
It also has a better chance of showing up in the Explore Page of those interested in your niche area. To add a location tag to a story, tap on the sticker option and then the hashtag sticker. Instagram has simple methods to reset your explore feed by clearing the search history.
The first way is by deleting it manually from a specific profile and tag. Schedule your posts based on this to give them the best chance of getting some great engagement straight way. If you use a topic hashtag that another user has used in the past, then your post will likely be relevant to them. Beyond that, using a location tag can help you reach Instagram users in your locality and get quick engagement. This is especially useful if you run a local store and your post is relevant to people around you.
The more you can tag your posts and Stories to classify the information shared in them, the better. Using hashtags, geotags or mentions can also help you increase your chances of having your content shared on the Explore page. People who frequently search for a particular city, hashtag or account could easily be shown your content that talks about that particular topic. One of the easiest ways to ensure the algorithm accurately categorizes that content is by adding tags. Did you know that 80% of Instagram users follow a brand account?
Getting discovered on Instagram search is something that brands should be at the top of their marketing strategy, especially for those whose target audiences love Instagram. Creating the visual content their audience wants to see is a brand's key to becoming more visible on the platform, finding more followers, and increasing their overall engagement. Hashtags give Instagram users a fantastic way to find content that speaks to their needs and feed directly into your chances of getting on the Explore Page.
Not only are your posts more likely to get the engagement they need to feature on the Explore Page, but you're also signaling the topic of your post and your niche by using relevant hashtags. For your posts and stories to appear in a search result, you'll need to add a location tag or hashtags to your post. Clearing search history isn't a new thing to reset the algorithm from recognizing your previous activities. Amazon has it to delete Amazon order history and prime video history. You can also clear search history on Instagram to reset the explore feed algorithm.
There are several Topic Channels for you to engage with, including a "For You" channel that features a variety of photos and videos geared toward your interests. Simply tap the Topic Channel of your choice at the top of the screen to begin viewing the content. In addition to the "For You" channel, Instagram will also feature other Topic Channels like art, sports, beauty, and fashion, so you can get your fix in an orderly way.
Instagram is also launching hashtags as a part of the new Topic Channel feature to help you explore your interests even further. To browse, click on a related hashtag to view images and videos associated with the topic at hand. The best thing you can do about optimizing your Instagram's Search and Explore functionalities is engaging with that page, too. Spend some substantial time on the Explore page as your brand's social media curator. While you're there you'll be able to interact with accounts and individuals that are relevant to your brand.
Take some time to think about what content is being shown to you and why that might be the case. Did you recently start engaging with a new account, and now their posts are on your Explore page? The more you interact with accounts that are relevant to you, the sooner your page will be curated and customized, and you won't have to filter out unnecessary content to go digging for what matters. The Instagram app tries to give its user an improved experience every time.
The app analyses the profiles the user views, the pictures they like and certain other things like search history, etc and based on that, the app shows customised feed in the explore page. This enables the user to discover more pictures and videos from the categories that they like. Instagram is indeed a very smart platform, which makes it an effective marketing tool that generates extensive engagement. The Instagram algorithm is smart and at times can be hard to get through.
However, by creating content that your audience is interested in and ready to engage with, you can use the algorithm to your advantage. For all brands out there on Instagram trying to get their followers, IGTV videos are a great way of getting traction by making it to the Explore page for their target audience. People love watching IGTV content and Instagram knows this as the algorithm is ever-learning based on the consumer behaviors on the app.
So, it's time to create highly-engaging and fun IGTV content for your brand and push them out for your audience to see. A brand that's aware of its strategy around Instagram search, is a brand that knows its social media game. The digital content consumption world is super competitive and brands that know how to remain visible are the ones that can thrive and grow their businesses. Instagram is no longer a simple photo-sharing platform that it was when it first began; it has grown into a huge sales tool for businesses – big and small. Posting the right type of content goes hand in hand with posting when your followers are the most active on Instagram. As mentioned above, you can find out when your audience is the most active by looking at your analytics if you have a business profile.
Instagram's pivot to Stories continues with an overhaul of Explore designed to let users dig deeper into their niche interests. Since Stories themselves don't get Likes, Instagram will personalize which Stories you see on Explore by showing accounts similar to ones you do Like and Follow. We've got more tips on how the Explore Stories algorithm works below. Alternatively, you can use a social media management tool that provides these analytics for you.
Ultimately, hacking the Explore page is all about figuring out how to speak to your audience in the right way. After all, the content that appears on this tab depends on how your target customer interacts with the app. Since Instagram has around 95 million photos worth of consumer data to explore each day, it knows exactly how to connect the right brands, to the right people.
While the Instagram story search feature is new and people rarely receive comments on their stories, it feels great to seize the opportunity before this becomes a common practice. If you dream of being a top hit when Instagram users search results in your category, and you should, you must create truly outstanding content. And this means finding the top Instagram accounts in your niche and studying their posts, hashtags, engagement tactics to uncover what makes them so popular. And, lo and behold, though you can add up to 30 hashtags to your Instagram post, it seems that the powers that be at this social media platform are most likely to feature posts with 9 hashtags.
Instagram will then show you a complete list of search history. Now, to reset your Instagram explore feed, tap the X button to clear the search history. So when it comes to Instagram Search, you can find influencers, hashtags, locations, and potential customers, which will bring you closer to gaining new followers and marketing better on Instagram.
And when it comes to Instagram Explore, you can easily follow the steps we've outlined so that your Instagram account can get more visibility so you can grow your presence on Instagram. So be sure to play around with Instagram Search & Explore regularly to tap into new audiences, interact with other users, and build your brand. The top of Instagram Explore also has a list of popular categories such as Style, Beauty, Food, Fitness, Animals, Decor, and Travel.
So if you want to increase your odds of showing up in one of those popular categories, you'll need to include more posts for one of those specific categories. That way, people can continue to expect the same type of content over the long-term, which will make them more likely to follow and engage with your Instagram. To appear under Places, you'll need to add your location to your Instagram posts. If you're at a popular tourist attraction, you'll name that tourist attraction. You can also tag businesses, so if you're at your local shop, you can add location tags for that as well. Think about the exact audience you're trying to attract when choosing a location Tag.
Here's what our "bridal" search shows us for Places – it acts like a directory. While branded hashtags help to increase brand awareness and organize user-generated content, industry and topic hashtags can help you reach a new audience. In addition, Instagram can use a topic hashtag to discover posts about a topic. Instagram, which is essentially a photo and video sharing app, has made significant advancements since its initial appearance on the scene.
Instagram, which always prioritizes user satisfaction, has recently drawn attention with new features such as zooming photos and liking comments, particularly in the stories section. Aside from Instagram's beautiful features that attract millions of users, there may be some dislikes from time to time. Where hashtags allow users to search by topic or category, location tags increase your chances of appearing in the search results when someone searches by location. The Instagram explore page helps the users to enable various categories like food, destinations, and art exhibitions across the globe. It gives users the experience to improve the quality of the app every time.
The content related to it is filled in the feed with customised content. You can easily build this habit by asking followers to double-tap on a photo or use your caption to ask questions. This will encourage your customers to start a conversation or give you their feedback.
You can even request that your fans tag their friends in the comments to spread the impact of your new post. This is often a great strategy for contests and giveaways that help expand your reach to other interested users who may not know of your brand yet. To add a location tag to a post, tap on any of the suggested locations while you are composing the post. If the location you want to tag isn't suggested, tap on "Add Location" to search for your preferred location. I am passionate about the world of technology and online marketing.
In the past, I have worked for several years on campus as a teacher at marketing and hotel management departments. Currently, I work with various experts as an online marketing consultant at international level between Switzerland, Italy and the Czech Republic. I specialize in e-commerce, social media and website development.
In my spare time you will meet me in the nature immersed in the beauty of three triathlon disciplines. At Newsfeed I will share with you the latest news from the diverse world of social media. When you click on a photo or video in the Explore tab, ads will appear as part of the search feed between photos and videos, just like ads in the Instagram feed. You want to first, do a bit a research and see if other people in your field are using specific hashtags for their photos. Next, you want to check out these hashtags to see if they'rewildly popular.
There's an argument against using extremely popular hashtags when trying to get noticed, in that popularity doesn't always translate to effectiveness. For example, you'll notice that #ootd, #like4like, #foodporn, #iphoneonly, etc. are super popular. However, since so many users throw these tags on their picture, it means that their photos are buried in the sea of images within seconds and become virtually undiscoverable. Instagram is one of the most popular image and video sharing platforms on the planet. It not only enables users to share their creative content and shop from its platform, but it also enables them to follow their favourite artists and creators. This in turn starts a cycle wherein users see suggestions on Instagram that are tailored to their likes and dislikes.
